Sonos - "Pure"
Role - Creative Director
Produced at Los York
Sonos came to us to create a campaign for their Special Edition of their signature PLAY:1 speaker. These matte black and white speakers gave us inspiration to create a truly music inspired piece.
Conceptually, I envisioned a visual conversation building between the black and white speaker which also mimics the images evoked when we listen to music. I wanted to show the push and pull, the tension of the black and white escalating like a visual crescendo. It was especially fun to execute this concept in various mediums — motion, print, and even in gifs.