JORDAN - All Star Weekend "Last Shot"


Awards
Cannes Lion Gold – Design - Spatial Installation
Cannes Lion Silver – Branded Live Experience
Cannes Lion Silver – Design Digital Installation
Cannes Lion Bronze – Outdoor
Cannes Lion Shortlist – Cyber Live Digital
Cannes Lion Shortlist – Cyber Spatial Tech
Cannes Lion Shortlist – Promo & Activation
D&AD - Wood Pencil Digital Design
The One Show Gold Pencil – Design
The One Show Gold Pencil – Direct
The One Show Gold Pencil – Responsive Environments
The One Show Silver Pencil – Design Innovation
The One Show Silver Pencil – Responsive Environments Innovation
The One Show Bronze Pencil – Print & Outdoor
The One Show Bronze Pencil – Print & Outdoor Innovation

ROLE - Art Director/Lead Designer

Creative Director - Sean Dougherty

Produced at - Los York

AWARDED Gold Cannes Lion 2015 for Branded Content

I had the opportunity of working on this amazing experiential project for Jordan’s 30th “Pearl” Anniversary with the Los York team and agency AKQA. AKQA came to us with the concept and we collaborated to bring the concept to life. The experience allowed players to reenact Michael Jordan’s most legendary shots.

This experiential design ended up traveling to different parts of the world such as Paris and Shanghai, allowing many to take part in the special anniversary of Jordan and his legacy.

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BEFORE

PROCESS

UNUSED DESIGNS

CREDITS

Agency: AKQA

Executive Creative Director: Seth Epstein

Executive Producer: Dexton Deboree

Producer: Martha Smith, Sean Sullivan

Creative Director: Sean Dougherty

Design: Angela Ko, Luis Salcedo, Tom Kenney

Animation: Tom Kenney, Aaron Frebowitz