JORDAN - All Star Weekend "Last Shot"
ROLE - Art Director/Lead Designer
Creative Director - Sean Dougherty
Produced at - Los York
AWARDED Gold Cannes Lion 2015 for Branded Content
I had the opportunity of working on this amazing experiential project for Jordan’s 30th “Pearl” Anniversary with the Los York team and agency AKQA. AKQA came to us with the concept and we collaborated to bring the concept to life. The experience allowed players to reenact Michael Jordan’s most legendary shots.
This experiential design ended up traveling to different parts of the world such as Paris and Shanghai, allowing many to take part in the special anniversary of Jordan and his legacy.
Executive Creative Director: Seth Epstein
Executive Producer: Dexton Deboree
Producer: Martha Smith, Sean Sullivan
Creative Director: Sean Dougherty
Design: Angela Ko, Luis Salcedo, Tom Kenney
Animation: Tom Kenney, Aaron Frebowitz