FITBIT PRODUCT FILMS
BLAZE - "One Up" and ALTA - "Move"
Role - Co-Director / Writer / Creative Director
Production: Los York
Post-Production: Los York
Fitbit Blaze is the newest addition to the Fitbit product family. For this product film, Fitbit came to us to collaborate from the very beginning. We got a chance to really get to know the product and create a film highlighting all the features of the device.
My role was the co-director, co-writer, and art director so I got to oversee the production from the writing phase all the way to the delivery. With the Los York team, I conceptualized, wrote, and designed on the project.